Internet marketing has totally revolutionized the process of traditional marketing. Now, business owners and consumers rely on in internet to buy and sell goods and services. Digital marketing is considered as one of the effective and efficient medium for businesses to market their goods or services targeting the global customer base.
Digital marketing and advertising is million dollar business and the need growing at faster pace. Over the years, business have started integrating digital marketing with their marketing campaign and experienced immense boost in their sales.
The real beauty is that “with proper digital marketing campaign, even small businesses can compete with larger corporates”.
Now, most of the business and brands realized the significance of digital marketing specially the inbound marketing strategy that delivers greater results and revenues compared to traditional marketing platform.
Why Digital Marketing?
In this competitive market, strong online presence is mandatory every business organization to drive potential customer base. Internet is considered as most cost effective platform to drive more traffic. Digital marketing is classifieds as organization promotion and paid promotion technique.
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing (Google AdWords, Bing Ads)
- SMM – Social Media Marketing
- SMO – Social Media Optimization
- E Mail Marketing
- Affiliate Marketing
- Mobile Marketing
- App Store Marketing
You need to choose best digital marketing channels based on your business and customer engagements. Choosing perfect platform will deliver incredible result for business owners for longer run. Business owners looking to leverage the advantages of digital marketing can consider learning the concepts of digital marketing. You can also make use of our SEO guide for Beginners to learn SEO Online with expert assistance. In this article, we are going to explore the advantages and disadvantages of digital marketing.
Pros (or) Advantages of Digital Marketing:
Targeting Potential Customers:
Running a marketing campaign over internet is considered as cost effective compared to other marketing platforms. Main advantage of digital marketing is targeting the potential customers. It allows you to target specific set of audiences or customers. Digital marketing features various demographic options like location, sex, interest, etc.
For an instance: If you are running boutique (girls’ clothing) within a city. Promoting using traditional marketing (television and newspaper) is really expensive. Fact is that “those who need your services – called as potential customers. Digital marketing allows business owners to target (girls and women’s in specific area) those set of target audiences and run marketing campaigns. Using demographic option in digital marketing leads to more conversion with maximum ROI.
Internet Marketing Delivers Instant result:
With rise in social networking sites like Facebook, Twitter, LinkedIn and various local review sites, business owners can stay connected with the customers 24×7. It also allows businesses to reach targeted customer base with ease. Digital marketing also allows business owners to get instant feedback about their goods and services.
For example: As a part of digital marketing, business owners need to create business profile in various social networking sites like Facebook, twitter, LinkedIn, etc. Business pages allow customers to “Like and Follow”. Information posted on the business profiles will be updated on followers (those who liked your pages). It ensures immediate result for the business owners compared to other marketing channels.
Cost effective Platform:
Internet marketing is much more cost efficient compared to traditional mass marketing channels such as television, newspaper, etc. Digital marketing allows you to run marketing campaign based on your budget. In most cases, websites and business profiles on social media creates more traffic for free.
Target More Audiences:
With the raise of digital marketing, businesses located in small areas can target customers residing in big cities. You can target global customer’s base without any location and time constraints.
Results are Measurable:
Unlike traditional marketing platform, internet marketing results can be measured in real time. Each and every activity of your business, social media business profiles and online purchase can be measured easily. Digital marketers can make use of various tools like Google Webmaster, Analytics, Moz, Ahrefs, etc., to measure results in real time.
Digital Marketing Can Be Customized:
Digital marketing allows the business owners to customize the marketing effort based on their business and customer behavior. It gives more conversion and return on investment.
For every business, engagement is key to success in digital marketing. Digital marketers can make use of social media sites to stay connected with the customer base 24×7 without any time, location and investment constraints.
Cons (or) Dis Advantages of Digital Marketing:
Promotion Strategy Can Be Copied:
The main disadvantage of digital marketing is that successful marketing campaign can be easily tracked and copied by your competitors. You can able to trademark only your content and logos.
Requires More Patience:
Reaping success through digital marketing is long term process. Business owners rely on organic traffic (SEO and SMO) need to be more patient and invest more time to achieve desired result.
Requires More Initial Investment:
Participating in digital marketing includes various constraints like designing responsive and professional looking for your website and sorting effective marketing strategy. Paid marketing like Google AdWords, Bing Ads and Social Media Marketing is quite expensive, especially for small business owners.
Reputation Gets Damaged by Negative Feedback:
Digital marketing is promoted to various risks like negative feedback; it may damage your reputations. Now, consumers are allowed to review your business using various platforms like Google Reviews, Facebook Reviews, etc… Even single negative feedback about your business product or service leads to misconception.
Internet Marketing Is Not For All:
Even now, digitalization is not available for all specific people living in remote areas. Still, many people concerned about quality of products purchased online, security of online transaction, effectiveness of post sales service, etc.
As the digital marketing keeps on evolving, new technologies will be emerged and it will define the world of business promotion. Hope my article on advantages and disadvantages of digital marketing will helps business owners and digital marketers to get prepared for the future.